It’s not enough to put something in a post office box anymore. Put some attention to the packaging you choose for your product. As you are not going to enjoy another second chance to create a first impression. Do not pass up this chance. All businesses can yield effective marketing results from custom packaging. But first, let’s get to know five essential and effective lessons about custom boxes to ensure the success of your business:
Choose the Right Type of Custom Boxes
First thing, you must consider what type of custom boxes you’ll need. There is an assortment of box sizes, shapes, colours and materials. Rectangular cardboard and corrugated boxes are popular as they are durable and affordable packaging solutions. Also, when deciding on box design, you have two primary options: fully customized or printed stock boxes. Printed stock boxes can fit what you want and might cost you less. However, you can choose any size or shape with a custom box or enhance it with different decorative inserts or fillers. It’s best to ask a packaging supplier for a quote first.
Create Well Thought Packaging Design
Creating eye-catching custom printed boxes begins with good design. Your firm likely has a logo or a signature colour that customers instantly associate with your brand. Use these features in your boxes and other packaging as much as possible. It’ll help to distinguish your company and help customers keep you in mind. However, certain things might raise the price of your packing.
When choosing between different printing solutions, you should think about things such as cutting dies, printing plates, flute size, die lines, and minimum orders. Also, you can buy in bulk to get cost-effective packaging orders. But be sure to see a printed proof of the job before giving final approval. So, you wouldn’t like to have your company name misspelt or the wrong colours used on a large order.
Avoid Plastic Usage Wherever Possible
Plastic is not recyclable and takes many years to break down in the environment. So please try to avoid using it. There are various eco-friendly packaging examples: cardboard, corrugated or other recyclable packaging options. In addition to being good for the planet, becoming green can boost business significantly. The decision to print on cardboard boxes shows that your company is conscious of its impact on the planet. Firms have started creating recyclable solutions in wholesale shipping boxes and subscription packaging to better serve their customers. Also, the price of eco-friendly custom boxes wholesale will be lower than that of other typical packaging methods.
Print the Right Information on Custom Boxes
Obviously, everyone business wants to achieve instant success. So they go beyond expectations and work hard to achieve it. Sometimes on their way to get instant product visibility on shelves, brands often overstate the product’s quality through packaging boxes. Let’s say the customers find out that the product doesn’t match the imagery shown on the boxes. This would have a negative impact on the brand and on customers. Believe it. It would be just that one time they buy your products. They won’t give you a second chance. So, your printed custom boxes must reflect the truth. Hence, the boxes must depict exactly what is inside them to grab customers’ attention for a long.
Use Legible Fonts
Today, customers have hundreds of options in all industries. This is a highly competitive field. Customers care about two things when making a buying decision: the product’s function and the reputation of the company making it. Making sure customers understand what your product can do depends on your font choice. If the font on your label is excessively fancy or difficult to see, customers may get the wrong idea. When creating your custom boxes, you should think about the text size as well. If the font size is too small, potential customers may not be able to see important details about your products. Yet, too much text might make the packaging seem chaotic.
Custom boxes and branded packaging are available in an array of options. Without overdoing it, use them wisely to advertise. When you want to go for custom box options, don’t forget the five effective lessons above. So, choose the box type carefully, get a well-thought design, make it eco-friendly, and do honest marketing.