SEO means search engine optimization, which helps the website increase its visibility in SERPs (search engine result pages). It is done through various organic strategies like keyword analysis, content marketing, establishing the brand value of the business, etc. There are many SEO services in India, particularly in Delhi, which provide services to improve the website ranking on the Google search page.
Whereas PPC means pay-per-click. In this process, paid advertisements show the ads in the Google search results when someone searches for a similar product. It focuses on keywords to attract customers. When a customer clicks on those ads to visit the website or to contact the business, the business owner pays for it. Strategies used for PPC are – Creating retarget ads, promoting the website through social media platforms, and analysing ads to improve the strategy and its implication, etc.
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How are they different from each other?
They both work in different ways. On the one hand, SEO is an organic method to attract customers. On the other hand – PPC is a paid strategy to get visibility on the Google page. Both methods are flexible in their way but, again, differ regarding a specific period.
Unlike SEO, PPC won’t bring you customers through organic means. Instead, it will help you display ads that may persuade the viewer to get interested and click on the ad. If one can bring your business into visibility, the other one gets you engagement on the website through ads and page visits.
Which is better: SEO or PPC?
It depends on the goals of your business. Whether you want traffic on your site for the short term, then you must go for PPC. But, if you’re planning to enhance the performance of your business in the long term, you need to go for SEO. Unlike the PPC method, it will preserve your presence for a longer time. When the marketing budget seems low, the business goes for SEO practice and gets a return on investment for a longer duration.
But if you’re promoting your business only for a particular season, say during a festival or any occasion, then PPC would be a better option. It is used when you need customers and want them to land on your page.
Conclusion
In the end, it depends on the situation of your business. Both are elements of Search Engine Marketing, but you can choose which fits your business condition by evaluating the pros and cons on both sides.
Considering the budget you will spend on marketing. You can select either of them. You can go for both SEO and PPC strategies to achieve better results and be safer.
If you’re not knowledgeable about these terms, you can hire the Top SEO experts in India. Several SEO agencies in India will help you figure out which best suits your business.
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