Did you know that TikTok officially contains over 1 billion active users, and 90% of them use the app on a regular basis? Well, if you wish to take benefit of the latest TikTok trends, then you are not alone in the boat. During the pandemic, TikTok has become one of the trendiest apps of all time. Though having a large user base, it could be an excellent platform for business growth. As per the recent report, it is predicted that TikTok will be generating $14 billion in ad revenue by the end of 2026. Looking at these statistics, it is estimated that the TikTok trends of 2023 will be mostly positive. But what strategies will be driving the most success on TikTok in the upcoming years ahead? Therefore, here are the five worthy TikTok marketing trends to hop on.