The vape business is growing every day. Even though smoking is illegal worldwide, demand will not soon go away. If you sell electronic cigarettes or e-liquids online, you know how tough the competition is.
The biggest problem in the industry is not that different countries and states have different laws about it, but that vape shop Vancouver and related products can’t use paid search or ads. It would help to have different marketing strategies and mediums to promote your online vape shop Vancouver.
How to advertise your online vape shop Vancouver
Lucky for you, there are more things you can do to promote your online vape store than things you can’t. Paid ads are one way to market your brand but they are not the only way. Sure, paid ads can bring you traffic quickly, but you have to consider how much you spend on an ad campaign.
Most of the time, a small business has to go through a long process before it can start using Google Ads and other paid advertising. We’re lucky to have many ways to help you reach a lot of people and get good traffic to your store.
Search Engines Optimization
Search Engine Optimization (SEO) is one of the oldest online marketing methods and is ever changing field. SEO has come a long way since keyword stuffing and still has a long way to go.
With the right SEO techniques, you can get relevant people to visit your online smoke Vancouver store. But only some businesses are happy about SEO because it takes time.
But SEO will help you in the long run.
Improving your content and pages can be hard, but SEO can help you get that magical position on search engines, which can bring many people to your vape store.
So, what are the most important things you should do to optimize your store for search engines?
- Content
We all know what Google and other search engines look for in content these days. After Google’s updates, it’s become important for web pages and blogs to have informative and interesting content.
You need to think about several things to make content that is useful and gets results. One of the most important is researching and mapping keywords. When you do keyword research and mapping, you’ll have a plan for what phrases you should use on a certain page.
Choose a target keyword for each page and use it in your meta tags and content. Also, by adding custom content to the header and footer, you can describe your product and use your keywords well.
- Off-Page SEO Strategies
Off-page SEO is a group of things you can do to increase search engine rankings. These things give your domain more links and help you get the word out about your products through links on other domains.
You can boost your off-page results with forums, directories, groups, and content submissions.
Social media
It is hard to advertise on social media sites, but you can still use all of them to promote your online vape shop. You can still make a page and profile for your business on all these sites and share your posts. Many vape brands market themselves well on all of these platforms.
Instagram would probably be the most useful social media site.
- Make or take credit for local citations.
A local citation is any page on the internet with information about your vape shop, like its name, address, phone number, etc. You make or claim local citations by putting information about your vape company in every business directory and social media site. Make sure to check twice to make sure that all business information is correct.
- Affiliate marketing
By setting up an affiliate program for your vape shop, you can reach people worldwide who are willing to promote your product.
- Email marketing
Building an email list is one of the best ways to get people interested in your vape shop. Email is a channel you control, and it still converts best when you follow the best practices for email. You can send out more content and information and run more promotions and games.
People will have to sign up to get your emails, though.
You can offer them new products, free stuff, regular discounts, or a membership to a community in exchange for their email address.
Vape exhibitions and events
Exhibitions are the best way to market your brand to a large audience. There are vaping shows going on all over the world right now. You can learn more about the vaping community as a whole by attending these events and shows. Also, going to these kinds of events can lead to future partnerships.
At vaping events and exhibitions, you can give live demos of your products and meet people who might be interested in buying them. All at once, this one thing can bring potential customers, new clients, and brand recognition.
Bottom Line
Some things can make it hard to market an online vape shop Vancouver. But it has a big, helpful community all over the world. As the owner or marketer of an online vape store, you have to go where the community is. This niche has great potential on social media, especially Instagram, and there’s no end to the creative ways you can market your platform.
