4 TikTok Marketing Trends for Businesses to Work in the Future

Did you know that TikTok officially contains over 1 billion active users, and 90% of them use the app on a regular basis? Well, if you wish to take benefit of the latest TikTok trends, then you are not alone in the boat. During the pandemic, TikTok has become one of the trendiest apps of all time. Though having a large user base, it could be an excellent platform for business growth. As per the recent report, it is predicted that TikTok will be generating $14 billion in ad revenue by the end of 2026. Looking at these statistics, it is estimated that the TikTok trends of 2023 will be mostly positive. But what strategies will be driving the most success on TikTok in the upcoming years ahead? Therefore, here are the five worthy TikTok marketing trends to hop on.

1.    Influencer Marketing

In the advanced age of marketing, customers are tired of the same old marketing campaigns. This is where the influencers bring a significant feel to the marketing. The businesses can look to promote their products and services by collaborating with TikTok influencers. As TikTok is a growing platform full of celebrity status influencers and micro-influencers. Around 24% of all posts that come on TikTok are by influencers. That is greater than Facebook and Instagram. These influencers have a vast number of followers who regularly like and comment on their posts. Also, their followers are more likely to buy the products or services that are highly recommended by them. Although, it is important to note while choosing an influencer that their follower range matches your target audience.

2.    Utilize TikTok Video Ads

For the purpose of business growth, TikTok Advertising is another rising trend of the platform. Also, according to the report, it is estimated that ad spending on TikTok will reach $8.75 billion in 2023. Seeing that brands are more focused on spending time on TikTok advertising. Therefore, the brands can create a different types of ads, including the in-feed advertisement, sponsored hashtags, and homepage banner ads. Let’s suppose you are any Wikipedia page creation agency and want the audience to create a Wikipedia page for yourself all you will need to do is create a video ad and run it on social media accounts. The businesses can list down the focus and audience of their ad by looking for demographics, locations, and users who view related content.

3.    Create Branded Hashtags

Another marketing trend businesses can use on TikTok is to utilize branded hashtags. At this time, businesses get an opportunity to build a unique hashtag and ask followers to utilize that hashtag in their content. If the hashtags get a high amount of engagement, there are more chances to increase your brand awareness, and if the hashtag challenge becomes super successful, it can go viral and gain even more media exposure.

4.    Use Trending Songs

Music tends to make your content better on TikTok. It is no doubt substantial to give an appealing essence to a video. Did you know that 80% of the top-performing videos in 2021 included music that made their content trendy? If you create content on the trending song, the video is more likely to get views. Because the TikTok algorithm classifies your video and serves it to users who have already interacted with the particular trend. Consequently, using trending songs for your marketing purpose can pay you for greater outcomes.